Wednesday, February 11, 2009
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Changes are happening everyday in business, especially in retailing and marketing. After 35 years in the marketing business, I'm convinced that a lot of companies talk about branding but few really understand the importance of developing a brand both with the consumer and with your employees. This site will give those of us who watch the retail and advertising business an opportunity to share our views on why some companies succeed while others struggle to survive.
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3 comments:
Ken: I love these tips...and I love your packaging them as you do. You're a true Marketing pro.
All the best, George
Suggestion: next time you do a "Top-Ten" use Letterman's countdown tactic. So #3 becomes #8 where you would end on the positive note: "And, so--the moral of the story from Tip #8 is: Make sure your most important customer knows you are still alive. Hopefully, they are too!" Watch for my comment next time for #7 (your #4).
Thanks George for the comment and compliment. Just common sense. stay in touch.
pbUNIV I wanted to start with the first thing you must do and work down. Considered the Letterman approach but felt that starting with the basics was more critical.
Thanks
Ken
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