Monday, February 09, 2009
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About Me
- KEN BANKS
- Ken is CEO of KAB Marketing, and is an adjunct professor of marketing in the graduate studies department at Schiller International University. Winner of numerous industry awards and author and contributor of several articles and books including Marketing Magic from Insight Publishing, Ken has been honored with the American Advertising Federation's Silver Medal award and by being inducted into the Retail Advertising Hall of Fame by the. He is a member of the National Speakers Association.
2 comments:
Comment re Way #1: Yes! With good marketing, for example, ALDI stores should capture the 'space' between PUBLIX and the local 'benevolence food pantry' by branding ALDI as "THE place to shop during 'these economic times.' ALDI offers a nutrition conscious opportunity to buy quality food at prices adjusted to meet your needs today." After the Recovery, we at ALDI think you will probably stick with us because of our LOYALTY to YOU! [pbUNIVguy]
Thanks pbuNIVguy: You are right on with ALDI. They are making great inroads and have a smart marketing plan that was built in Europe and works here.
Ken
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